Where it all began

December 5, 2023. I was at my friend's house. It was the first real snowstorm of the 23-24 season (which was short and cheap). We were building a small kicker in the hopes of landing our first backflip. While building the rail setup, the idea of ​​creating a company popped into my head. January 22th, 2024, the first pants sample I received felt like a big accomplishment. Receiving it all designed, was the start of this journey who I never thought could get me this far. As the owner, I am really grateful of this beautiful community who encourages me everyday, parents, friends or customers, you guys are all important for me and I promise to make your purchases worth it. Fast forward, October 16th, 2024, start of ski season means first small bulk order, I gave each of our 2 best riders, who ride around the region, a pair of Shred Season snow pants. There was also a giveaway for a free pair of pants. Now, I sell the best t-shirts, hoodies and pants on the market! I have way more to come! Yes yes! Any who, that's where I am today, me, Vincent Beaulieu. And believe it or not, I'm going to go far.​